Baobabs and business: taking the long view of performance

What do you know about Baobab trees?

I spent my early years in Africa and remember them well – they are difficult to forget as they look so strange – so when I heard a programme on the radio linking them to a very unusual business I just had to listen. This is the story of an enterprise based on trees that can live up to 2000 years which only bear fruit when they are 200 years old…. And yet it is a successful and sustainable business which now employs about 1000 men and women.

https://vimeo.com/user18515194

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Baobabs and business: taking the long view of performance

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