A new perspective of strategy: the evolution of humming birds and plants

It’s a depressing statistic that about 90% of strategic plans are not implemented. Just think about the wasted time and effort that has been put into plans that haven’t been followed. Why does it happen?

Patrick Hoverstadt and Lucy Loh from Fractal Consulting gave a presentation on strategy at Cranfield but presented a new way of thinking about it. Traditionally we look at strategy as primarily a linear process. We devise a strategy and adapt our organisation to be able to deliver it. Patrick and Lucy showed a different approach. They gave the example of the humming bird, which has evolved to draw nectar from flowers with its long narrow beak., Flowers have also adapted to enable hummingbirds to draw nectar and also pollen which they then transfer to other plants. This idea can be transposed into the organisational arena…

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