Wombats are fascinating creatures and from just looking at them it is hard to believe that they have survived. But they have some interesting characteristics and killer strategies.

The wombat has evolved to survive and kill its main predator. But what happens if the threat changes?

How do our companies survive? How many of us have optimised our offering given the existing environment and competitors? Like the wombat, we may be extremely fast to react in short bursts, but are we really agile enough when the environment changes?

We have had some 40 years to adapt to being in the EU and now we are going to be out again in a short period. If we are on the high street we have had a 150 years of local rivalry, but now this is being completely changed by on-line competition.

Read More: https://blogs.cranfield.ac.uk/leadership-management/cbp/wombats-natural-selection-and-survival